Brainstorm is backing Aqua Dragons with its largest ever product marketing spend.
The firm planned to market the new creature kits on TV in autumn, but due to strong trade response it has brought its activities forwards.
A heavyweight campaign will kick off this weekend on March 23rd, with an ad that will run throughout the school holidays.
TV channels running the ad will include CITV, Boomerang, Cartoon Network and Cartoonito in the UK, as well as iNick and iNicktoons in Ireland.
Source:
http://www.toynews-online.biz/news/38472/VIDEO-Watch-the-Aqua-Dragons-TV-ad
