Porto Cruz has launched a new design for its classic range to retain the style of the product and to enhance its brand visibility.
The company will introduce the new packaging in Tawny, White, Ruby, Special Reserve and Pink at Prowein 2015.
The new distinctive design of the packaging combines both the traditional elegant and authentic features of Cruz with a modern look to make it stand out, the company said in a statement.
Porto Cruz brand manager Sabah Bouaka said: "Our objective with this new look is to combine tradition, status and modernity and I'm delighted with the result: A new range as distinctive in the packaging as it is in taste!"
Porto Cruz is a part of independent French group La Martiniquaise which is considered to be the second-largest spirits group in France. Currently, the group operates in 110 countries across the world and has successfully doubled its turnover to €920m in 10 years.
The company's portfolio of international brands includes LABEL 5 Scotch Whisky and Poliakov Vodka apart from Porto Cruz.
Porto Cruz, which is considered to be a major brand in France, Portugal, Belgium, Spain and Russia said that it sold 7.5 million litres in over 50 countries.
