Bridesmaids director Paul Feig is set to helm the live-action film.
20th Century Fox has teamed with Hasbro to develop a live-action Play-Doh film.
Deadline reports that Bridesmaids director Paul Feig is set to helm the film, with Jason Micallef writing the script.
Hasbro Studios already has the Transformers franchise, the GI Joe series and Ouija under its belt, but it appears to be upping its rate of production in the wake of The LEGO Movie's success.
Upcoming films on the way from Hasbro Studios include Jem and the Holograms, Transformers 5 and GI Joe 3 as well as movies based on My Little Pony, Monopoly, Hungry Hungry Hippos, Tonka, Candy Land, Magic: The Gathering and Play-Doh.
Source:
http://www.toynews-online.biz/news/read/20th-century-fox-teams-with-hasbro-for-play-doh-movie/044234