Loblaw,the largest retailer in Canada,is set to introduce Guiding Stars,objective food labeling program that rates food based on nutrient density.
The program,developed under the support of Delhaize Group's Hannaford Bros.chain,rates foods throughout the store and assigns them a rating of zero to three stars.
The company plans to introduce the shelf tags beginning 10 August,reported Supermarketnews.com.
Loblaw health and wellness senior vice president Michael Lovsin said the company is putting efforts to ensure that it meets the priorities of shoppers,including helping them make informed decisions about healthier food.
Loblaw also plans to host a special Guiding Stars Dietitian Day on 11 August,when it would offer guidance from dietitians about the Guiding Stars program
