OUTNET bagged the best e-store award at WGSN. Staged by WGSN, the world's leading fashion forecaster, the WGSN Global Fashion Awards recognise and reward brilliance in fashion and retail design across the globe.
The awards were presented at a star-studded, exclusive gala event at the Victoria & Albert Museum in London on 30th October.
Established in April 2009, THE OUTNET.COM and served as an outlet for its sister site, NET-A-PORTER.COM
The United States, United Kingdom and Australia are its top three highest performing markets and in March 2012, the company developed its first dedicated-language site in China. Five key areas mark THE OUTNET.COM out from its rivals, it says:
The offer: THE OUTNET.COM offers an unparalleled selection of previous season fashion from designers such as Chloé, Stella McCartney, Lanvin and Alaïa.
Content: THE OUTNET.COM edits merchandise so customers can shop current trends from previous season product with a focus on dressing for different occasions. Styling tips from internal experts as well as external industry insiders are featured.
In-house clothing collection: THE OUTNET.COM has developed its own collection, IRIS & INK. For its debut season, the collection comprised wardrobe essentials such as cashmere sweaters, leather pants and silk blouses.
In-house clothing collection: THE OUTNET.COM has developed its own collection, IRIS & INK. For its debut season, the collection comprised wardrobe essentials such as cashmere sweaters, leather pants and silk blouses.
Mobile: To help customers shop seamlessly anytime, anywhere, THE OUTNET.COM developed a mobile optimized website and app.
