Android smartphones account for more than 70 per cent of the European market - up 10 per cent on the same period last year - with over half of all mobile phones sold manufactured by Samsung.
That's according to the latest figures from Kantar Worldpanel ComTech, which suggest devices like the Samsung Galaxy S4 and the Galaxy S3 are far more popular in Europe than their iPhone counterparts.
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Indeed, Apple's share of the European market stands at just 18 per cent, with the iPhone accounting for fewer than one in five smartphones in Europe. Meanwhile, Windows phones represent just seven per cent of the European market, while BlackBerry represents just 2.5 per cent of users - a seven per cent drop on the previous year.
While Google's Android is also the most popular operating system in the US, its position is less dominant, with a 52 per cent share of the market -about the same as last year. Apple's iPhone, meanwhile, managed to increase its share of the US smartphone market, growing 3.5 per cent to 42 per cent overall.
"Across Europe, Android growth remains strong. However, in the US Apple's expanded distribution agreement with T-Mobile is helping the iPhone keep Android growth at bay," said Paul Moore, global director at Kantar Worldpanel ComTech.
"T-Mobile is the smallest of the big four US carriers but it does have the capacity to give iOS a boost, particularly as 28 per cent of its customers plan to buy an iPhone when they next upgrade," he added.
Moore added that despite the popularity of Samsung, the Korean firm will need to work to prevent its users moving to smartphones produced by other manufacturers.
"Samsung now finds itself in a position where, after two years of relentless growth, it must focus on keeping its existing base of customers loyal if it is to maintain its success," he said.
"As it stands, Samsung has the second highest loyalty rate in Britain (59 per cent), but this falls well short of Apple (79 per cent).
"With the competition dramatically upping their game in terms of build quality and content innovation, Samsung will have to work hard to convince its 8.8 million UK customers to stick with the brand," Moore added.
