This year sees the construction firm inject new products into its pre-school, girls and boys lines.
Autumn/winter 2015 is set to be a big season for Mega Brands as it continues to build upon its successful pre-school ranges, including the Mega Bloks First Builders line being showcased at Nuremberg this year.
New products joining the range include the innovative Block Picking Wagon. This allows pre-schoolers to pull the wagon, fill it with blocks for classic play or push it to scoop up blocks up for fun and easy clean-up.
To mark the 70th anniversary of Thomas & Friends, Mega Bloks will be launching a Sodor’s Celebrations themed set featuring an exclusive new buildable Thomas engine, complete with a birthday hat.
In addition there will be new characters and movie related product introduced to the range.
Elsewhere, in line with the new Dora and Friends TV series featuring a grown up Dora, Mega Bloks is launching a new range with friendly characters, buildable locations and post building play features, such as music and magic.
Also new for autumn/winter 2015 are six ‘spooktacular’ play-sets and eight mini monster figures creeping into the new Mega Bloks Monster High line.
Fans can build and create their own freaky fun with Monster High characters that feature full articulation so they can strike any pose. Each character comes with different fashion styles, trendy accessories, while there are also secret reveals hidden in the sets.
Consumers can also build and host a premiere with the Monster High Monster Moviemobile, dance away to the real music with the Graveyard Garden Party or strike a pose in Draculaura Vamptastic Room.
Mega Bloks is also launching its own IP brand for girls in the form of The Craftails. Based in Storywood, Craftails is a range of friendly little creatures boasting big imaginations and even bigger tails.
The brand allows boys and girls to indulge in building and mess free crafting with a selection of different collectable animal figurines, each with furry tails.
Mega Bloks will be building upon its popular Barbie range with new easy to build themes including Careers, Pets and Entertainment.
The stars of Despicable Me will be taking over the big screen this year with the Minions movie, and the little yellow creatures will be starring in their own Mega Bloks set, too.
The Mega Bloks Despicable Me line, inspired by the franchise’s new movie, characters, locations and vehicles, features easy-to-build and fully customisable construction sets with mix-and-match capabilities.
The sets include buildable Minions unique to each kit. This means there is a wide variety of Minions for fans to collect, build and play with.
Sticking with animated icons, the Mega Bloks SpongeBob SquarePants line will continue to focus on buildable collectible figures with new underwater themed vehicles and locations.
Elsewhere, for the first time, the popular Mega Bloks Hot Wheels line will incorporate real Hot Wheels track pieces into its play-sets.
Petrolheads can enjoy building cars that can ride on the new track and the sets landing in autumn/winter 2015 will include all-new original Mega Bloks designs, as well as a line of new drivers.
Mega Brands can be found in Hall 12.2 at Stand P-15 at Nuremberg 2015.
