Fashion designer Roksanda Ilincic is working on Barbie's new Dreamouse.
She will work with SHOWstudio to create a virtual dreamhouse which will be shown off on the SHOWstudio website.
Belgrade-born Ilincic is taking inspiration from London to give Barbie a new home with "a modern and contemporary feel"; expect plenty of concrete and the colour pink.
She has shown her womenswear collections on the London Fashion Week schedule since 2005. Her international customer base and VIP following include appearances on the Duchess of Cambridge, Michele Obama, Keira Knightley, Gwyneth Paltrow and more.
The designer previously created a special dress in 2009 to mark Barbie's 50th anniversary (pictured).
It's the latest activity surrounding Barbie's Dreamhouse following on from the "sale" of her previous $25 million house earlier this year.
"Having previously dressed Barbie to commemorate her 50th anniversary [pictured], I think I have a good idea how her 21st Century pad should look," said Ilincic.
"SHOWstudio is the perfect partner to enable me to do this, while Barbie is the perfect front row guest."
Carrie Scott, Director at SHOWstudio, added: "We absolutely loved having Barbie join us as an intern back in 2010, so it's great to be working with her again.
"Moving house can be so stressful, so we're thrilled to be giving something back to Barbie by assisting the amazing Roksanda Ilincic in crafting Barbie's new dream home. Who says the fashion industry doesn't reward its interns?"
The first Barbie Dreamhouse made its debut in 1962.
SHOWstudio has worked with some of the most influential figures of contemporary fashion, including John Galliano, Kate Moss, Rick Owens, Comme des Garçons and Alexander McQueen.
Over the years, Barbie has been dressed by leading design talents including Alaïa, Burberry, Comme des Garçons, Chanel, Louis Vuitton, Prada, Louise Gray and Roksanda Ilincic herself.
More than 100 million metres of fabric have gone into making Barbie's glamorous wardrobe. And she has had over one billion pairs of gravity-defying shoes, including ones created by Christian Louboutin.
