Japan-based Panasonic has announced a full-scale expansion of its interior lighting business into Asia, as part of the firm's drive to increase overseas sales of such products. Starting with the launch of interior LED lighting fixtures in Vietnam in June, the firm plans to expand sales to Indonesia, India, Taiwan and Hong Kong. In China, where Panasonic is already selling ceiling lights, the offering will be strengthened with new products as well, said the firm.
With this full-scale expansion into Asia, Panasonic aims to more than double overseas sales of its interior lighting products in the fiscal year ending March 2016, from about JPY3 billion (US$30 million), mostly from China, recorded in the last fiscal year through March 2013.
As the first step in the expansion strategy in Asia, Panasonic will debut 40 models in the Vietnam market, including large and small ceiling lights, downlights, brackets, line lights and chandelings (chandelier-like decorative ceiling lights). Similar lineups are being planned for the other countries, according to the firm.
