Invista and Lenzing have collaborated once again by blending Coolmax fabric with Tencel fibre to launch a new denim fabric.
According to both fibre producers, the new denim fabric will provide wearers with cool dry comfort, softness, and sustainability - all in one fabric.
This new fabric was on display at Denim by Première Vision show in Barcelona at stand A20 of Invista and Lenzing at stand B3.
The two fibre companies began working together in 2013 when they announced the results of a study on the benefits of combining Lenzing’s Tencel fibre with Invista’s dualFX technology from Lycra.
Now, by extending that collaboration to new fibre blends, the companies are aiming to leverage their strengths in performance, fashion, and sustainability to bring a unique offering to the women’s denim market.
“Today’s consumers expect more from their denim, and these fabrics can deliver benefits female consumers are seeking,” says Jean Hegedus, Invista’s marketing director for Denim.
According to Invista, recent studies confirm that women are looking for more performance attributes in their clothing as well as aesthetic features such as soft hand.
“Coolmax fabrics blended with Tencel meet both of these needs as well as providing consumers with a sustainable option,” it adds.
“One of our offerings that can be used is Coolmax Ecomade fibre that is made from 97 per cent recycled polyester,” Invista informs.
Lenzing’s Tencel is made from wood pulp, a renewable raw material, which is then processed through a closed loop system to create an ecologically responsible fibre.
Michael Kininmonth, Lenzing’s denim developer says, “Tencel is recognised throughout the industry for its sustainable qualities as well as its softness and strength.”
“By combining Tencel fibre with Coolmax fabric, we can provide added performance benefits that appeal to the contemporary consumer,” he adds. (AR)
