Hibiscus Retail Pvt. Ltd. (HRPL) announced the launch of the first flagship store of ‘Garcia Jeans’ at Ludhiana, Punjab. Expediently located in the plush Ferozepur road, ‘Garcia Jeans’ store will have the right access to the patrons it caters to.
Spread over 1500 sq. ft, the store spells splendor with interactive décor and interiors and casual merchandizing with intent to pamper the vibrant young customer. ‘Garcia Jeans’, an International Mediterranean look casual denim brand combines Dutch commercial acumen with the Italian sense of style.
Announcing the launch, Jitendra Rohra, Director, Hibiscus Retail Pvt. Ltd. says, “We are very excited to announce the launch of ‘Garcia Jeans’ store in Ludhiana, which would be the first store of the brand in India followed by Mumbai, Chandhigarh, Delhi, Amritsar and other key cities in next six months.
"Garcia Jeans has gained immense popularity in Europe and across the world with presence at over 3000 points of sales spread over 20 countries in Europe, North America and Asia. With the changing lifestyles, trends and appetite for western tastes we believe there will be high degree of acceptance for Garcia Jeans in India. With a fair understanding on customer tastes, it is our endeavour to open more stores at strategic locations across Punjab in the coming months”.
‘Garcia Jeans’ stores will bring revolution in jeans DNA for India. Garcia Jeans is for self-confident, relaxed men and women (aged 18 – 40) and teenagers. It inspires with collections comprising of denim, casual wear and accessories that change from month to month – trendy, affordable fashion and a good price-quality ratio.
Garcia Jeans is fun and casual with here and there a touch of sophisticated sexiness. Rich fabrics and cool designs reveal our adventurous mind-set. An authentic sense of craftsmanship, intense love of denim and a Mediterranean way of living converge into the best kept secret of the fashion world: Garcia.
“We plan to set up 250 sales points for Garcia Jeans in India by 2018 primarily in leading metros, tier 1 and tier 2 cities nationally. Garcia Jeans will use all retail vehicles i.e. Mono Brand Stores, shop-in-shops & E Commerce to establish its presence.” summarizes Jitendra Rohra.
