Ernest the Bear Toys signs a major retail deal for the bike accessory.
Smyths is now selling Turbospoke in all 61 of its UK and Ireland superstores.
The deal was secured by Turbospoke's UK and Ireland distributor, Ernest the Bear Toys.
Ernest the Bear Toys' proprietor Mike FitzGerald, said: “Turbospoke is truly an amazing product. We find that for every kid that gets one, his or her friends immediately ask their parents for one, this makes my job of selling them so much easier. Kids find Turbospoke both cool and appealing”
Tom Maxwell, Turbospokes Director of sales and marketing said “To have Turbospoke in Smyths is just fantastic. Their coverage across the UK and Ireland will put Turbospoke in front of so many new customers and we know that when kids see Turbospoke, they want it. Also in our home market of Ireland, Smyths is a byword for toys and the go-to place for parents looking for awesome toys. We couldn’t be happier.”
British bicycle maker Raleigh recently added Turbospokes to limited edition versions of its Hot Rod kids bike range.
