Coffee retailer Cumberland Farms has unveiled the official name of its frozen beverage, Hyperfreeze.
The company gave the frozen drink its own identity and a new design.
Under the new Hyperfreeze name, customers can have all the flavors like Red Rage and Berry Backlash at a pricing of 89 cents for any size.
The beverage is now available in the Chill Zone section at all of Cumberland Farms' nearly 600 retail locations in the Northeast and Florida.
Cumberland Farms CEO Ari Haseotes said: "Here at Cumberland Farms we know how popular our frozen beverages are to our customers, and we're excited to announce Hyperfreeze as we kick off the summer season.
"We hope the new name will add to customers' fun of mixing up their favorite frozen flavors."
The company is also offering its customers an opportunity to win a free fountain or frozen drink, with the prize of Hyperfreeze for a year via a digital scratch-off promotion. Sweepstakes starts 17 June 2016 and ends on 1st of this July.
In May 2015, Cumberland Farms introduced the new Farmhouse Blend f'real Milkshake.
The new milkshake combines the brand's Farmhouse Blend Coffee with real ice cream and dairy-fresh milk, which is blended in an on-the-go cup, featuring no artificial flavors or preservatives.
