The average annual growth of DRAM content per PC will decline to a record low of 17.4% this year says IHS.
This is some way down from the peak growth year for DRAM content growth in PCs which was 56% in 2007 followed by 50% in 2008. Last year the DRAM content of PCs grew 21%.
The analysts reckon that DRAM content growth will grow at around 20% a year until 2016 at least.
Win 8 hasn’t helped to drive any increase in DRAM content and the move to thinner notebooks has encouraged PC manufacturers to limit chip count which means not increasing the DRAM chip count as much as they used to.
“PCs no longer need to add DRAM content as much as they did, when failure to increase memory content in either desktops or laptops could have resulted in a direct impediment to performance,” says Clifford Leimbach of IHS
Starting in Q2 2012, PCs accounted for less than half of all DRAM shipments—the first time in a generation that they didn’t consume 50%.
“PCs are not at the centre of the technology universe anymore—and are seeing their hegemony over the electronics supply chain erode,” says Leimbach, “PCs are no longer generating the kind of growth and overwhelming market size that can single-handedly drive demand, pricing and technology trends in DRAM any many other major technology businesses.”
Source:
http://www.electronicsweekly.com/Articles/2013/03/13/55736/pc-dram-content-growth-slows.htm
