To support the creation of hair care products that are both effective and consumer-preferred, the Xiameter brand has introduced a new paraben-free silicone emulsion for hair conditioning applications – Xiameter MEM-2664 Emulsion.
Today's consumers are becoming increasingly interested in what their personal care products contain and are actively reading product labels. "Formulators who are responding to consumer desires for paraben-free products need alternative ingredients that are both proven and high-performing," said Kevin Murphy, global market director. "That's why we added Xiameter MEM-2664 Emulsion to our hair care line. "This emulsion is similar to Xiameter MEM-1664 Emulsion, a proven hair-conditioning agent. The only difference is that Xiameter MEM-2664 Emulsion contains a non-paraben preservative," Murphy said. Both products enable formulators to deliver high-molecular-weight dimethicone through a water-based system. Both can be used to add valuable conditioning and wet- and dry-combing benefits to shampoos and leave-in and rinse-off conditioners.
