Colortrend decided to refresh the on-pack aesthetics as well as introduce a new label with large full-colour photographs to show where the products in the range are typically used.
RPC used its in-mould labelling technique to decorate the pails with the new design. The pails themselves remain unchanged – a one-litre Paintainer and a five-litre S range pail.
Wendy Shaw of Colortrend said: “In order to grab consumers’ attention in-store it’s vital to convey a premium finish.
“The high quality of RPC’s in-mould labelling highlights the bold colours and graphics of the label designs.”
Source:
http://www.packagingnews.co.uk/news/rpc-uses-in-mould-labelling-for-woodcare-brand-relaunch/
