Spy Inc., the eyewear company known for its patent-pending Happy Lens technology, announced a licensing partnership with The J Fin Group to design, manufacture, and sell Spy products including, but not limited to, men's and boy's apparel, unisex accessories, and consumer electronics.
ADVERTISEMENT "The J Fin Group in partnership with Scope's Business Services Platform is an exciting new partner for Spy," says Michael Marckx, Spy CEO and president. "In addition to a number of other brands, they own and market the Split and Ambig brands and understand the unique market segments we serve: active, 'happy to be outdoors' surfers, snowboarders, skiers, motocross riders, cyclists, and beach goers. Our vision is to develop authentic and compelling product for each of these groups leveraging the Spy brand's newfound strength in the market and its unique and irreverent 'happy' point of view. We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future."
Based in Irvine, CA, The J Fin Group manages the design, sourcing, marketing, licensing and worldwide distribution for products under its umbrella of owned and licensed consumer lifestyle brands. Utilizing a strategic partnership with the Scope Business Services Platform to manage back-end operations, they also provide strategic support for the management teams of those businesses.
"Michael has done and continues to do an amazing job of building Spy as a brand," says Jock Thompson, president of The J Fin Group. "We've been approached by optic brands before, but have never been convinced that any could extend in categories past optics. Spy has several great brand extension opportunities, not the least of which are consumer electronics, accessories and apparel. We couldn't be more Happy about the opportunity to partner with the team at Spy and build upon these categories."
