South Africa - Traction Sound has announced iLED as its new distributor for South Africa. iLED first met Traction Sound during September's PLASA trade show in London, where Traction was co-presenting one of the show's seminars. After initial meetings, the team from iLED took the train to Traction Sound's seaside home in Brighton to have a listen to the products.
"It didn't take iLED's Justin Mamulis long to understand the benefits of Traction Sound's SDS Horn," says the company. "When listening to the loudspeakers he was soon searching through his music collection to see how good his favourite tracks could sound.
This is a similar reaction Traction received when initially demoing at the English branch of the prestigious Roedean School. The school theatre now has a full installation of Traction Sound loudspeakers."
Traction Sound's Billy Wood explains: "The industry standard compression driver introduces distortion through diaphragm break up and inherent air distortion (wave steepening). Our SDS Horn overcomes these drawbacks by using a multiplicity of soft dome tweeters to produce the same energy from a much larger source area. This gives our loudspeakers exceptional clarity, balance and control."
On the new partnership, Traction Sound's Shreddie Glew comments: "It is important to us to find distributors who have that personal touch. The guys at iLED not only have a wealth of technical knowledge but are also good fun to work with".
