Today,the iconic Golden Gate Bridge is celebrating its 75th anniversary.To help commemorate the 75th of one of the modern Wonders of the World,ad agency Goodby Silverstein&Partners(GSP)has created an arresting print ad campaign in partnership with the Golden Gate National Parks Conservatory,that captures the innumerable angles and features of this symbolic bridge.
What's more,GSP in conjunction with Google,are gearing up to launch an interactive"Band of Bridges,"a socially-driven website with the goal of building the longest digital bridge in the world.Visitors will be invited to use the familiar Google Maps interface to look up any bridge on earth and collectively build add their respective bridges,starting with the Golden Gate.With the U.S.Bureau of Transportation Statistics approximating 600,000 bridges in the United States alone,the Band of Bridges hopse to connect thousands of bridges and people from across the globe,engaging people outside of the Bay area to celebrate the Golden Gate's heritage.
This project is particularly special to GSP founder and local SF advertising icon Rich Silverstein,who rides his bike across the Golden Date to work each day.Rich spent fifteen years on the board of the Golden Gate National Parks Conservancy and personally captured the images that make up the print campaign,along with GSP's photographer and senior art director,Claude Shade.The duo was granted access to areas of the bridge that are otherwise strictly off-limits.The goal of the images is to shine a light on hidden parts of the bridge–one of the most photographed in the world–that many have never seen before.The photos have been specially treated to stay in-theme with the iconic bold"international orange"color of the bridge,and color blocking aesthetic Rich Silverstein made famous in GSP's previous print work for the Golden Gate National Parks Conservancy.