Trade Resources Market View New Partnership "Addresses The Gap in Europe for High Quality Play-Dolls

New Partnership "Addresses The Gap in Europe for High Quality Play-Dolls

Tags: dolls, Toy

New partnership "addresses the gap in Europe for high quality play-dolls."

Boutique toy company Daughters of History has signed an exclusive distribution across Europe for its a Girl for All Time doll range.

A new partnership with Dragonflies Dream "addresses the gap in Europe for high quality play-dolls" and will see the firm carry the entire line of educational dolls and costumes.

Founder of Dragonflies Dream, Emmanuel Brouet, said: "I am very proud to welcome the A Girl for All Time range to our portfolio in Continental Europe.

"Until now, we have exclusively distributed American dolls, so it is refreshing to be working with a collection which is designed in the UK and to be promoting a local brand.

"The history and mystery of the dolls is also incredibly appealing, not only are they beautifully designed but they really encourage children to discover whole new eras, lifestyles and cultures by taking tem on a journey of more than just play."

A Girl for All Time has seen a strong start to 2014, with the sales volume for the first quarter reportedly exceeding that of Q4 of 2013 and five new UK retailers signing up to stock the range.

Frances Cain of Daughters of History, added: "We are excited to be working with niche doll distributor Dragonflies Dream and are looing forward to expanding the brand into Europe for 2014 and beyond.

"There is a pent up demand on the Continent for upmarket doll brands like A Girl for All Time and so far the uptake has already been very good in its first month of distribution."

Each doll comes dressed in historically inspired luxe costumes that echo the style of days gone by, each presented in a sturdy carry case. The dolls are priced from £89.99.

Source: http://www.toynews-online.biz/news/read/a-girl-for-all-time-signs-eu-distribution-with-dragonflies-dream/042101
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A Girl for All Time Signs EU Distribution with Dragonflies Dream
Topics: Toys