India-based Tata Motors has recently launched a nation-wide campaign to exhibit its latest 1.2T Revotron, 1.2 Liter MPFi Turbocharged petrol engine, which will power the company's upcoming new Bolt and Zest cars.
Offering flexibility in terms of balancing fuel efficiency and performance, the 1.2T Revotron has multi drive mode and will provide a performance output of 89bhp and 140Nm of torque.
The company has already started the promotional campaign by opening its Revotron lab in Delhi, Mumbai, Hyderabad, Bangalore and Ludhiana.
Tata MotorsPassenger Vehicles Ppresident Ranjit Yadav said: "To narrate this exciting technology story, in the most impactful way, we are engaging with our customers through various exciting platforms like the Labs, the multi-drive-mode game, holograms and unique digital and on-ground activations."
The Revotron Lab basically consists of three elements, namely the Revotron Challenge game, the Binaural Sound Zone, and an Interactive Touch Glass.
The Indian automobile maker has also installed Revotron Holograms across 75 dealerships in India.
The company will display virtual image of Formula One racer Narain Karthikeyan who will explain the features and function of the Revotron 1.2T.
