ToyNews has added to its list of exclusive contributors, with independent toy store directory Toy Shop UK coming on board.
Toy Shop UK was set up by father and son team, Tim and Michael Hawkins, over five years ago – and since then the duo have grown the directory into the ultimate resource for consumers to find the toys they need from the best suppliers and retailers.
Each month, ToyNews will publish data on a hot industry topic based on responses and comments from Toy Shop UK's extensive retail database. Coverage will run both in print and online. The first column on the subject of loyalty cards can be seen in the April issue of ToyNews – due to hit desks next week.
"We are delighted to welcome Toy Shop UK to the ToyNews team," said publisher Lisa Carter. "We have long admired the directory and working with them will help to get us even closer to the toy retail community and find out what they really think of key issues.
"With NPD, Dubit, Generation Media and Nickelodeon also providing us with data each month, ToyNews has an unrivalled line-up of research partners. And we have plans to further boost the brand as we head into the second quarter."
