Indian automaker Tata Motors has forayed into the Indonesian market with the launch three new Tata passenger vehicles through its wholly owned subsidiary PT Tata Motors Distribusi Indonesia (TMDI).
The three models that have been launched are Tata Aria, Tata Vista and Tata Safari Storme. According to the company, these vehicles can meet growing demand among Indonesian consumers for contemporary, next-generation car offerings, seven-seat crossover variants, and tough, durable SUV's.
Tata Vista GZX is a 1.400cc small hatchback that is equipped with a Gasoline engine. Tata Aria Pure 4x2 2.2L MT is an MPV crossover. During the initial launch phase, TMDI will offer only the Tata Aria 4x2 variant in Indonesia.
In addition, the company will also introduce Tata Safari Storme EX, an SUV. Both the Tata Aria and Tata Safari Storme come with a high performance Diesel engine.
Tata Motors managing director Karl Slym said: "We look forward to a long relationship with our customers here, with products and service that match their needs and aspirations as well by contributing to the local ecosystem and becoming a committed partner to the community here."
PT TMDI president director Biswadev Sengupta said: "We are introducing five 3S (sales, Service and Spare Parts) dealers to Indonesia today and 4 more will come up by Dec'13 and we hope to have a total of 15 dealerships by March'14, Apart from these set ups, we are setting up around 40 additional workshops by March'14 which will offer customers service almost at their door steps."
