Rapha has launched its product line tied to its sponsorship of the Team Sky team, including defending Tour de France champion Sir Bradley Wiggins. Rapha has a four-year agreement with the team.
The product line includes 60 new items in three categories: ProTeam, which are exactly the same pieces used by the team; Replica, which has the look of the ProTeam items but is more affordable; and City Wear & Supporter, which has off-the-bike clothing, including T-shirts, jeans, scarves and flags.
“This has been a massive undertaking for everyone here at Rapha to get to this launch today. To see the full breadth of the offer become a reality for everyone at Team Sky and for our customers is amazing,” said Simon Mottram, founder and CEO of Rapha.
The Team Sky products are distributed through the same channels as other Rapha products: the Rapha website, its own Cycle Club store in San Francisco and through a limited number of specialty bike dealers.
