Apollo Tyres Ltd. has introduced its premium European brand, Vredestein, to India in sizes ranging from 15 to 20 inches. The Vredestein brand primarily caters to luxury coupes, premium luxury sedans and SUVs, with speeds up to 240 to 300 kph (149 mph to 186 mph).
Vredestein tires will complement the existing product range from Apollo Tyres in the passenger vehicle tires space, according to the company. Apollo is introducing the Ultrac Sessanta, Ultrac SUV Sessanta, Ultrac Cento and Sportrac 5 lines under the Vredestein brand.
"India has been and will continue to be a very important market for us," says Apollo Chairman Onkar S Kanwar.
"India will benefit immensely from the globalization efforts of the company. Our investments in R&D centers of excellence, positioning of the brand and other marketing initiatives will endear us more to the discerning Indian customers.
"A major differentiator for this 100-year-old brand, Vredestein, is its premium styling and ultra high performance, the two most important factors considered by owners of luxury cars, before buying a tire."
Vredestein tires will be distributed through a hand-picked set of business partners in India and sold through multi-branded outlets, including existing Apollo Zones.
The company says the Vredestein brand has a distinct advantage of access to the robust network of Apollo Tyres, its trained sales force and the promise of 24 hour service.
