Starbucks Coffee has unveiled two new flagship stores - a 'coffee tribute' store at the Kerry Center and an 'eclectic chic' 24-hour store in the heart of the cosmopolitan Taikoo Li Sanlitun district - in Beijing.
A team from Starbucks Global Design along with Starbucks China Design Studio has designed the new flagship outlets in the country.
Starbucks Group China and Asia Pacific channel development and emerging brands president John Culver said that the new stores reflect the company's commitment to consistently elevate the Starbucks Experience while achieving the balance between representing its 42-year coffee heritage and China's modern lifestyle.
"We have been embraced so richly and warmly in China and the flagship stores are our way of celebrating the local community and our customer connection through tangible expressions of the inspiration we drew from Chinese culture, art, music and most importantly, the optimistic and positive energy of its people," added Culver.
Starbucks Coffee noted that the coffee tribute store at Kerry Center, which is a two-story design, serves Starbucks unique coffees, finest hand-crafted espresso-beverages made by Starbucks highly trained baristas, certified as part of the Black Apron program and denoted by the signature black aprons.
The new 24-hour store in Taikoo Li Sanlitun district comprises ceiling-to-floor glass windows, window side bar and patio seats.
