Trade Resources Market View Great Success of Cormar Carpets Launch

Great Success of Cormar Carpets Launch

Tags: Carpets, Textile

Cormar Carpets, has re-launched its hugely successful, Easy Clean, Sensation carpet range with six brand new colours.

Value-for-money and practicality has become a top priority for many consumers choosing a new carpet, as they increasingly look for hardwearing, well priced, stain resistant carpets. This has resulted in polypropylene carpets becoming more and more popular in the market due to their bleach cleanable, stain resistant properties.

One of the leading ranges in Cormar's Easy Clean polypropylene carpet collection is Sensation made with 100% Luxelle. This ground breaking fibre has been engineered to create a soft carpet, which feels more luxurious whilst retaining all the practical living qualities of a standard polypropylene carpet. The range also includes a 10 year stain warranty and is available in two qualities heavy weight Original and lighter weight Feeling in both four and five metre widths.

Produced using a two-fold specialised yarn to create a lustrous handle, the six new carpet shades include two modern greys, Atlantic Seal and Rydal Stone, as well as two traditionally popular browns? – Moccasin and Tuscan Clay.

David Cormack, marketing director of Cormar Carpets said, "Sensation has been a real winner since its launch in 2012. Both the feel of the carpet and the colours have had tremendous impact. But at Cormar we are constantly striving to keep ahead and so with home furnishing trends constantly evolving, it made sense to introduce an updated colour palette, in time for the usual Autumn up-lift in sales."

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Cormar Carpets Re-Launches Sensation Carpet Range
Topics: Furniture, Textile