With representatives from 25 countries already confirmed to date, visitors to the second edition of Malm?'s healthy living trade event – Natural Products Scandinavia, taking place on 20-21 October in Sweden, will benefit from the show's biggest choice of international exhibitors yet.
Previously host of the Eurovision Song Contest in May, Malmö is certainly no stranger to international attention. And this year's Natural Products Scandinavia (together with its new, co-located, sister event Nordic Organic Food Fair), looks set to bring thousands of attendees (visitors and exhibitors) from across Scandinavia, Europe, and beyond, back to Sweden's first Fairtrade City. For two actionpacked days this October, MalmöMassän's halls will be buzzing with business as the Nordic region's only dedicated trade event for the health living, beauty, nutrition and self care sectors presents a vibrant showcase of their latest compositions – the best new natural and organic products to hit the market. Originally devised as a way to encourage internal trading amongst the Nordic countries, feedback from last year's founding exhibitors (65% of whom rebooked for 2013) illustrate that the show not only did just that but also helped many international companies to break into the Scandinavian market for the first time (and vice versa). "A show like this has been missing for many years, and it's great that we now have this in the Nordic region," commented Anders Lindqvist from Sweden's Great Earth Scandinavian AB. Scandinavian retailers and buyers looking to discover a wealth of innovative business opportunities of their own will find plenty of new product developments for their customers at this year's show.
