Bike Medicine has expanded its network of distributors, signing on with J&B Importers to carry its lubricant, degreaser and bike cleaning products, which are now available from J&B's 11 warehouses throughout the U.S.
Bike Medicine aims to bring industrial-strength products—such as its Purple Extreme synthetic lubricant—to the consumer cycling market. "We feel consumers should have access to the kind of premium-grade products that are normally available only to heavy industry. Our science has always been right; now the market is ready," said company co-founder Bruce Gilbert.
In addition to selling through several North American distributors, Bike Medicine is available in international markets including the U.K., Australia and South Africa. The company also plans to expand to Spain, France, Germany and South America.
