As rollouts of smart grid systems and smart meters have accelerated in the U.S., utilities have struggled to effectively communicate the benefits of these technologies for consumers.
Convincing end-users to embrace this technology, by communicating the possibilities for greater energy management and conservation it enables, is critical to the long-term success of utility smart grid programs. According to a recent consumer survey from Navigant Research, favorable attitudes toward the concept of the smart grid in general, and toward smart meters in particular, increased noticeably in 2012.
Source:
http://smartgrid.testing-blog.com/2013/06/07/smart-grid-gained-in-popularity-in-2012/#respond
