PTI reported that tractor major Escorts Ltd recently launched a new range of tractors in commercial segment, aiming to capture 20% market share in this space.
Mr Shenu Aggarwal company's Head marketing said that the new tractor range is available in 25 to 50 HP capacities and this range has been developed keeping in mind the increasing usage of tractors in other than the farming segment.
Mr Aggarwal said that tractors for commercial segment constitute almost 40% of country's total tractor market size of 5.25 lakh units.
He said that "Our aim is to capture 20% market share in commercial segment of tractors."
Stating that commercial use of tractors is increasing rapidly in the country, he added that the new range of tractors would allow farmers to earn more income by deploying them into for custom hiring, hauling, loading, digging and other commercial applications.
He added that the new range of tractors comes up with engine which provides 10% extra power and 10% saving on fuel. The new Powertrac tractors gets better on fuel savings and bigger on power, enabling farmers to earn more and save more.
He further added that Escorts clocked growth of 1.5% in sales at 64,000 tractors during October to September 2012 as against sales in corresponding period.
