DRS and Associates Becomes Agency of Record_Ledinside

DRS and Associates, a full-service, marketing and public relations agency renowned for guiding and branding major home design and architectural brands and building materials, has been named agency of record for Sonneman® – A Way of Light. DRS will oversee the seamless integration of Sonneman – A Way of Light's public relations, advertising, digital and social media campaigns. Work on the account begins immediately.

"In choosing a partner for our brand," said Robert Sonneman, founder and CEO of Sonneman – A Way of Light, "we wanted a firm with strong ties to the design community as well as proven experience in navigating and connecting our brand to the digital sphere, making inroads." He continued, "Further, DRS' technical expertise and industry savvy and passion for design make it an ideal collaborator."

DRS and Associates boasts an experienced team with backgrounds in public relations, publishing, social media marketing, brand stewardship and graphic design in traditional and new media practices. Featured in the current roster of DRS' international clients: THG Paris®, Stone Forest®, bulthaup, LAUFEN, Zephyr®, Corbett Lighting, Hudson Valley Lighting® and Troy Lighting, among others. "We are thrilled to embark into a relationship with pioneering brand Sonneman – A Way of Light, working in tandem with design legend Robert Sonneman," said David Schlocker, president, DRS and Associates. "Partnering with both a visionary brand and designer is truly a privilege. We are aligned in building a unified awareness of how instrumental Sonneman continues to be as a source of American modernist design and thought."