December 11, 2012 -- Bentley says, "The market research we completed this year finds that mobile apps are the Trojan horses entering our smart phones. Users think they are free and invite them in not knowing what's inside. Apps often collect many types of personal data such as contact lists, biometric info, personal demographics, financial info, browser history, usage patterns and stored files. Many third parties also gain access to the information. Advertisers then use or purchase key data points to develop the sales pitch, going directly where the user lives (The phone No Call list is no longer a defense)."
The upgraded Knobull.com Internet search engine platform will be designed to insure that users will be able to take control of their web searching methods and personal information stored. Because youthful smart phone users will fit into a specific demographic niche, advertisers will not be required to purchase market contact data to target their communications. Covert on line profiling and scoring may lead to mistreatment of many users and Knobull.com will eliminate unwanted intrusion plus allow users to control the collection and storing of personal information.
Users have a need to know that they are not being tracked on line, others are not monitoring their behavior and that data collected remains personal. The Knobull.com platform will be available as an on line personal data manager to handle information from on line interactions to collect, communicate and store the information.
The upgraded service will establish new industry benchmarks and clear leadership as the premier “Internet Search Specialist” in the youth smart phone and tablet computer space. We believe that planned enhancements represent our commitment to search efficiency and information management excellence. To establish market traction, the company will develop a beta site at a designated New England college campus that will then be expanded to other campus locations in heavily populated US regions.
As other search engines adjust search algorithm that determines the relevance, ranking and presentation of search results, Knobull.com's Board continues their search for a CTO to lead the design of a finely tuned platform that will maximize results for users and advertisers that target the ages 18-32 market. We will establish a top line goal to get information for these users as quickly and easily as possible and add an element of enjoyment and security to the search process that no other Internet search engine currently provides.
In addition, provide a mechanism to connect with friends and family that presents a personal profile in a simple, uncluttered format which will not become an enterprise marketing channel. While web sites scramble to understand market changes, the Knobull team will provide a clear path to success for users and advertisers. Users will be able to search for information that will open new vistas for exploration, exchange the information and present meaningful data.
