Trade Resources Market View Brown Jordan Enters Into Licensing Partnership with G.A. Gertmenian

Brown Jordan Enters Into Licensing Partnership with G.A. Gertmenian

Popular brand of outdoor furniture, Brown Jordan has announced a license agreement with G. A. Gertmenian, a fourth generation importer and wholesaler of accent and area rugs, to produce a collection of fine quality rugs for indoors or out.

The inaugural collection will consist of six designs in multiple colorways and sizes. Made in Belgium on precision looms, the all-weather performance rugs are constructed using a specialized cabled yarn system to achieve enhanced texture and depth of color. The durable 100% polypropylene yarns feature UV stabilization to resist fading and are also resistant to, stains, mildew and shedding.

Brown Jordan’s SVP of Sales & Branding, Steve Elton said, “We are excited to partner with G. A. Gertmenian on our newest collection, with a focus on sophisticated, timeless designs and expert quality”.

The collection will debut this week at the New York Home Fashions Market and will be available through select retailers, Brown Jordan trade showrooms, Brown Jordan retail stores and G. A. Gertmenian distribution channels.

Executive Vice President of G. A. Gertmenian, Peter Gertmenian commented, "Brown Jordan is long established as a clear leader in design and quality in outdoor furniture and accessories. The Brown Jordan Rugs collection emphasizes texture, clean lines and rich colorations. Our goal is to complement today's trends in outdoor living with rugs of superior quality that perform in the harshest outdoor environments, yet are soft and elegant enough to be used anywhere in the home."

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Topics: Furniture