eBay wss one of the world's largest e-commerce giant, entered the Chinese C2C market in 2003. Due to lack of localization strategy and mismanagement, it defeated to Taobao in China, and given up the C2C market in 2006.
Recently eBay has a cooperation with HC360. On the one hand is to exploit the Chinese market; on the other hand, HC360 as a competition with Alibaba, can let the eBay compete with Ali on the market share in China. At the same time, also can form differentiation with Ali in category.
It is "kill two birds with one stone".
Written by Dora Men
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