Led by hybrid models, innerspring bedding will have a strong year in 2014, according to a number of bedding producers.
Hybrid beds, which combine innersprings and specialty foams, are generating a strong buzz in the industry and are resonating with consumers, a number of producers say. They believe the category has considerable momentum.
But don't count out specialty bedding just yet, other producers note. They say that innovations in the specialty segment - several of which are slated for this month's Las Vegas Market - will resonate with consumers this year.
Those contrasting views emerged from a survey conducted by Furniture/Today in which bedding producers were asked this question: "Which product category - innerspring (including hybrid) or specialty sleep - will enjoy the greatest growth in 2014 and why?"
Here's how they answered:
Rick Anderson, executive vice president and president, North America, Tempur Sealy International: "We foresee premium products raising the bar and driving sales in both categories, driven by increased innovation above the $1,000 price point. On the specialty side, enhanced technology and aesthetic design will continue to excite consumers. On the innerspring side, we expect continued consumer demand for our premium hybrid products and, of course, continued growth for our Stearns & Foster brand."
