Surya will introduce at High Point Market a new line of signature rugs developed in partnership with global lifestyle brand Ted Baker. Constructed of luxe materials, including high-luster New Zealand wool and Tencel®, the rug designs feature a range of boldly patterned and richly hued looks inspired by fashion textiles.
Brand communication director of Ted Baker, Craig Smith says, “Each design in the Ted Baker line for Surya has been brought to life using luxurious yarns and weaving Ted’s signature eye for style and daring composition into its core. With their iconic, head-turning colors and distinctive motifs, these fashionable rugs will infuse living spaces with just the right amount of stand-up-and-take-notice flair.”
Rug designs from Ted Baker set to make their debut at market include:
• DipGeo – Machine-made of a blend of New Zealand wool and high-luster Tencel, DipGeo artfully mixes unexpected color combinations with subtle patterning to create a rich, dimensional ombre look well-suited to contemporary spaces.
• Iconic – Hand tufted of New Zealand wool with a medium pile, the Iconic collection’s bold geometric designs are paired with a dynamic color palette, infusing spaces with energy and statement-making style.
• PaisGeo – An oversized paisley motif juxtaposed atop a repeating geometric design gives this machine-made collection, crafted of New Zealand wool and Tencel, a soft luxurious sheen and a look that is timeless yet modern.
• Plaid – Featuring an eye-catching color-block design in saturated jewel tones, the Plaid collection, hand tufted of New Zealand wool with a low pile, provides a new spin on a classic pattern.
Surya’s vice president of product development, Lynne Meredith said, “We are always looking for fresh and unique design aesthetics to complement our diverse product offering. Ted Baker’s fashion-inspired color combinations and unexpected designs add a refined, high-end European look to the Surya range, and we look forward to sharing these new rugs with our customers.”
Market attendees can explore the Ted Baker rug line at Surya’s flagship showroom – Showplace 4100, beginning on Friday, April 15.
