Top 15 bedding producer Restonic has named Julia Rosien to the newly created position of brand engineer. She will report to Ron Passaglia, president of Restonic.
Rosien, a communications and social media specialist who is the chairman of the board for WithIt, will join Restonic at this month's High Point Market. Her official start date is Nov. 1 but she has already begun working with the company's leadership team.
"Julia's dynamic and creative approach to marketing and social media has cultivated thriving online communities that reach deep within our industry," said Passaglia. "She's incredibly detail-oriented, a team leader and navigates everything she does with a strong sense of integrity - must-have strengths that we're confident will play a critical role helping Restonic provide value to licensees and their customers."
He added, "Restonic recognizes the importance of reaching today's consumers through social media. Our current integrated marketing strategy is ready for a top-flight professional to take us to the next level."
Rosien formerly was communications director for Natura, a Canadian bedding producer. She was also a writer and editor for a number of national print and digital consumer-focused newspapers and magazines.
She has served on the boards of the Better Sleep Council and the Women Powering Technology group. And she has served as the digital voice of Dr. Breus' Dream Team, GoGirlfriend, SocialNorth and the Women in Biz Network.
"I'm thrilled to be joining such a respected and trusted company in the mattress industry," said Rosien. "The Restonic family has been supporting dreams for nearly a century and joining forces will launch them into a position to seize new and evolving opportunities on their horizon."
Her plans for Restonic include the launch of a newly designed website, a corporate blog and consumer-focused new media outreach.
"Julia is a leader in digital marketing, tackling challenges with a positive attitude, deliberate planning and measurable implementation," said Passaglia. "Julia understands online behavior and search engine requirements and how to marry those two forces to create success. We're looking forward to where she can take Restonic in 2014 and beyond."
