Re:creation has confirmed that Seth Bishop will now lead the sales team in addition to his existing marketing responsibilities.
The news comes following a review of the sales and marketing department at the company, with a view to streamlining management responsibilities. Former director of sales, Ian Wickham, has left the firm by mutual consent to pursue other opportunities.
"I congratulate Seth on his extended role and believe he will bring a huge amount of energy to it," said Michael Lehrter, chief executive at Re:creation. "I am certain that our highly competent national accounts team will benefit from being passionately led by one of the company's original founders and a veteran of both retail and toy industries.
"We would like to thank Ian for his contribution to a sales platform that is gaining momentum."
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