News briefing of China International Meat Expo 2015 was held in Beijing on April 16. Deputy Director of Circulation Industry Promotion Center (CIPC) Zhou Qiang and General Manager of Messe Frankfurt Li Qingxin attended the briefing and answered questions from the media.
Zhou said in 2015, the CIPC will join hands with Messe Frankfurt Co., Ltd, the host party of the world’s leading international trade fair in the meat industry and a world famous exhibition giant to jointly host the China International Meat Expo 2015, fully accelerating the marketing, professional, international and branding trend of development and creating an upgraded 2.0 version of China International Meat Expo.
The China Meat Expo 2015 will learn from IFFA’s exhibition ideas, make use of the host party’s worldwide representatives websites, provide global resources for booth sales, marketing and promotion and media relations of the exhibition, and actively upgrade exhibitors and professional visitors’ quality and the degree of internationalization so as to build it into a brand expo which aims to promote meat trade, features on technology and equipment exchanges in meat industry, puts the latest meat technology as its core competitiveness, s,tanding in Shanghai and radiating Southeastern Asia and Middle East.
More than 20 medias including Xinhua News Agency, China News Service, China Food Paper, Meat Research, Sugar, Cigar and Liquor Weekly, and China Meat Industry Website attended the news conference, and attending were also officials from exhibition department of CIPC.