The contarct between the ownership of the NBA's Sacramento King and the US Ski and Snowboard Association includes global sponsorship sales representation to Market and sell property and intellectual rights within the USSA portfolio. The acquisition of the USSA rights will enable Sacramento Basketball Holdings, LLC to attract sponsors on a national and international scale using IP rights and the group licensing capabilities of USSA. The most notable property is the Sprint U.S Grand Prix Tour, one of the the longest-running action sports series.
UUSA Marketing Oficer Michale Jaquet said the relationship would benefit its freeskiing and snowboarding athletes by expanding the reach of the Grand Prix series. Grand Prix has traditionally served as a qualification series to determine the US Olumpic teams in snowboarding and freeskiing and will continye to do so ahead of the 2018 PyeongCahng Olympocs.
