Made in USA Certified will present a webinar entitled "Building Business and Building Trust with a 'Made in USA' Claim" explaining its proprietary, independent supply chain certification process to authenticate and label apparel as Made in USA. Since 2008, the company has been setting the standard for verifiable auditing certification processes that give consumers, retailers, and manufacturers a reliable guarantee of a product's domestic origins. Julie Reiser, president of Made in USA Certified, will present the online seminar on Wednesday, November 13th, at 12:00 noon EST.
In a survey last year by the Boston Consulting Group, 80% of US consumers said they are willing to pay more for products they know are made in the USA. This figure is up substantially from the 60% found in the 2010 survey. "More consumers want USA made products as this study clearly shows," says Reiser. "The Made in USA Certified label lets consumers easily identify domestic products and helps US apparel manufacturers and retailers take advantage of this growing trend."
Made in USA Certified offers various labels depending on the domestic content of each product evaluated. The "Product of USA Certified" and "Grown in USA Certified" labels offer the most rigorous standard, indicating that 100% of a product's components are of completely domestic origin. The "Service in USA Certified" label requires 100% of the labor force be in the USA. The "Made in USA Certified" label provides four levels of certification to correspond with domestic content based on share of manufacturing components: 51% or greater, 75% or greater, 91% or greater, or 100%. Supply chain audits are conducted during the certification process. Once the annual certification is granted, manufacturers may add the appropriate Made in USA Certified label and traceable certification number to their products. Made in USA Certified supports its certificate holders with multi-media marketing and advertising campaigns.
