BMW + FLOS in Italy with Paul Cocksedge, this may sound like something out of the board game Clue, but really it is the perfect combination for a successful light / art installation.?Sesto Senso, translation – sixth sense, ?is an introduction to BMW's new LED headlights. This light exhibit allows its viewers to step into a light shade and watch a video spotlight of the new BMW 6 series coupe.
Source Paul Cocksedge Studio
BMW's new LED headlamps were designed to illuminate the streets with an intense and uniform bright white LED light. The designer?Paul Cocksedge explains: "What I love about this piece is the first impression of a vast empty space with just lights suspended. When you look through one of these red lamps, you realise the car has been with you circulating the space the entire time. Through the light we see the car and through the car, we understand the light."
The event required custom designed lighting that included 66 hand-made limited edition Sesto Senso light sculptures designed by Paul Cocksedge for Flos. Get a sneak preview in the video below of what viewers saw while standing in the lamp shade.
Video: Paul Cocksedge: Sentosenso for BMW x Flos
