Following the June 2013 launch of Schrader International Inc.'s "Make the EZ-Choice" tire pressure monitoring system (TPMS) campaign, the Schrader team is taking the campaign to the streets in 22 United States cities and eight locations in Canada.
The multi-faceted campaign revolves around TPMS strategy, operational best practices, keys to profitability, as well as addressing the myriad of choices for aftermarket TPMS service and repair including replacement sensors.
"There are key technical, usability, and short- and long-term consequences when deciding whom to partner with for TPMS," says Trevor Potter, vice president of Aftermarket Sales at Schrader.
"We continue to proactively assist customers and non-customers alike with making the right choices based on sound test data and the core training we've been delivering in shops for years across North America. We have helped thousands of shops turn TPMS into a significant profit opportunity and remain dedicated to their success."
The campaign includes a multi-media advertising program as well as a hands-on TPMS training roadshow in key cities throughout the U.S. and Canada.
