Campbell Soup Company, a manufacturer and marketer of foods and beverages, has agreed to license its V8 Splash and V8 V-Fusion brands for SodaStream home beverage carbonation systems.
Israel-based SodaStream's home beverage carbonation systems, which transform tap water into sparkling water and soda, include a soda maker, a CO2 carbonator, a reusable bottle and over 150 flavor options.
Consumers will have to fill the bottle with water, add CO2 to make the bubbles, and then add syrup concentrate to make the final flavored beverage.
SodaStream CEO Daniel Birnbaum said: "This relationship demonstrates our commitment to providing innovative products, and we are confident that the addition of the delicious V8 Splash and V8 V-Fusion drinks to our product portfolio will further strengthen the appeal of SodaStream's many benefits."
Initial flavors for the V8 Splash products will include Tropical Blend, Berry Blend and Fruit Medley, as well as V8 V-Fusion concentrates in Strawberry Banana, Pomegranate Blueberry and Peach Mango varieties.
The products are expected to be available during the second quarter of 2013.
