The new Electrolux RealLife dish washer offers even more space than its predecessor, accommodating a three-course dinner set for as many as 15people. The extra capacity follows augmentation of internal space. Akin to the revolution the Mini motorcar brought to the automotive industry, Electrolux innovation now sees a reduction in the physical technical component size to free space for a top cutlery tray. This third cleaning level creates even more capacity for diverse loads.
As the chosen supplier to almost 50% of Michelin-starred restaurants in Europe, Electrolux has a unique insight in to the requirements of the some of the most demanding kitchens in the world, translating class-leading professional ranges into superior domestic products.
"A combination of XXL tub, twin-axis spray arm, cutlery tray and soft spikes and grips to hold delicate glassware in place, makes this the most diverse and effective dishwasher on the market." says David Schill, Brand Director, Electrolux Major Appliances EMEA. "The Electrolux RealLife dishwasher is rightfully recognised in independent tests by the LGA* as the only dishwasher fit to accommodate a 'real life' load of kitchen-ware. At Electrolux we recognise that whilst useful to benchmark the capability of the RealLife dishwasher against an industry standard, actual daily requirements within consumer households can be infinitely more diverse."
New features within the Electrolux RealLife dishwasher include soft spikes and grips to hold even the most delicate of glassware safely and securely in place, to provide efficient yet gentle cleaning. Powerful and comprehensive water distribution is assured through seven different distribution points, ensuring dirt and grease have nowhere to hide, no matter how the dishwasher is loaded. The fully removable cutlery tray offers intuitive loading and with space to 'scoop' the cleaned contents, makes unloading simple.
In the pre-wash phase of use, the autosense facility measures how much dirt to remove from the load by passing a beam of light through it at a central collection point. The density of dirt is calculated to determine appropriate water use. The continuous measurement of dirt in this way allows for efficient and controlled cleaning – with temperature and water distribution altered as required. Furthermore, the Electrolux RealLife dishwasher has strong sustainability credentials, with an energy rating of A+++ and at only 39dB when operational, makes it one of the greenest and most silent dishwashers on the market.
Available to consumers from spring 2014, the new Electrolux RealLife Dishwasher will be in Semi-integrated (ESI8810RAX) 13 (ESL7610RA) and 15 (ESL8720RA) place setting variations and in white (ESF8690ROW), black (ESF8690ROK) and stainless steel (ESF8690ROX) finishes.
