The idea of generating great SEO centers on establishing a long-term relationship with search engines, as well as with visitors.
But it's important to not get bogged down with trends. SEO experts must focus on the fundamental elements that will attract visitors for the long-term, according to Google's Webmaster Guidelines.
Obsessing over the newest tactics doesn't help. These SEO tips offer insight to the fundamentals a site needs to grasp to boost its SEO (search engine optimization):
Who is the Ideal Customer?
A company must identify their target audience. Otherwise, the organization won't lead their Internet marketing and SEO efforts in the proper direction. Webmasters flounder most when they begin making search engines the focus of their SEO campaigns.
By being aware of who the target audience is, businesses can better understand and utilize their customers' vocabulary. Identifying the target market helps businesses know where to concentrate their strategies and create the kind of content that delivers genuine value.
Who Are the SEO Rivals?
Recognizing rivals helps companies assess how difficult the optimization task will be.
Despite being time-consuming, gathering competitive intelligence proves powerful in generating the right keywords or knowing which types of backlinks rivals use.
Founding editor of Search Engine Journal Loren Baker affirms that knowing what competitors do online should be an absolute priority when a new website is launched.
By paying close attention to competitors' strategies, companies learn what works and can adjust strategies depending on the specific requirements.
How do You Stay Fresh (and Relevant)?
Maintaining fresh Web content can take a company website's SEO to the next level. To remain ahead of competitors, concentrate on building a concrete social media presence as well. If a notable portion of the target audience consists of mobile device users, consider developing mobile-friendly versions of the company website.
In any case, be relevant.
Source:
http://computernewsarticles.com/computer_articles/2012/08/three-seo-tips-for-boosting-a-sites-seo-by-master-google-294902.htm
