ToyNews' Warner Bros. Consumer Products brand special is essential reading ahead of BLE 2012.
The six-page feature includes an interview with UK general manager Paul Bufton, as well as close looks at big brands including The Hobbit, Man of Steel, Scooby-Doo, Looney Tunes and Tom and Jerry.
There are also comments from senior execs at other companies including Vivid UK's MD Neil Bandtock and LEGO's UK boss Drew Brazer.
Source:
http://www.toynews-online.biz/features/577/Warner-Bros-Consumer-Products-Brand-Special
