One of the greatest dilemmas preventing widespread use of LEDs in a home setting is their looks. Some 360 degree beam angle LED bulbs look as though they have giant metal claws or fins ensnaring them, which wouldn't be such a hardship unless it's hanging above someone's bathroom sink or in the lamp next to their bed every morning. This product is great for consumers who don't like the idea of an object that looks like it came from another planet living inside their bedside lamp.
In answer to the demands of consumers everywhere the LEDshine360 was developed. At first glance the LEDshine360 is a bulb that appears just like a traditional filament bulb; however, it is actually an LED and the first of its kind.
The classic look makes it the most innovative bulb in the LED world and its ceramic base is the key to LEDshine360's attractive success. Instead of using aluminum heat-sync, there is a ceramic component to its base. This allows the heat to be released, making it only slightly warm after hours and hours of use. With this ceramic innovation the ugly aluminum claws are rendered completely unnecessary.
The 360 degree beam angle makes LEDshine360 prefect for use in lamps because the light is not shooting straight up at the ceiling; a problem with many LED bulbs today. With its wide spread of light, it is perfectly disguised as an incandescent bulb making the only differentiation between the two the ultimate benefits offered by LEDs.
As the only technology based light source, LEDs are designed to save the consumer energy and are a more durable and greener source of light.
With all the benefits of classic LEDs as well as the classic incandescent look the LEDshine360 truly shines through.
Source:
http://www.melodika.net/index.php?option=com_content&task=view&id=325562&Itemid=54