Schleich will launch a new collection of its Smurf figurines to celebrate the brand's popularity and the release of the latest Smurf Movie. The new film will hit cinemas this summer, and in the run-up Schleich will be working with Sony to ...
Tags: Schleich, Smurfs Collectables
Many toy businesses know they ought to become more IP literate, but they often don’t know where to start. Getting documentation regarding the utility of your product and registering your design rights is especially important for ...
Tags: IP Protection, Toy Firms
Following the launch of a brand new identity and catalogue, Marbel has seen 'great response' to its new lines, Pinky Poppy and Bullyland. Marbel has also revealed that its focus for 2013 will be on supporting retailers with a full range ...
Vivid is celebrating a strong start at retail for its new Squeaky Canimal collectables line, with sales increasing five-fold in the first three weeks of availability. The pocket money priced versions of the can-shaped creatures are ...
With Skylanders facing a big rival product for the first time this year in Disney Infinity, how will the products compete with one another and what does this mean for toy industry? "It will be interesting to see how this year pans out for ...
Tags: Skylanders, Disney Infinity, Toys
Independent toy retailers will be able to stock the new Skylanders figures from The In Thing this year. The Swap Force figures, which connect to the video game, will arrive in the autumn. It’s expected national retailers will be ...
Tags: Skylanders, Toys
A nationwide marketing drive for Chuggington toys will aim to get them off to the best possible start. Master toy licensee Tomy has already organised the ‘Big fun with little trains’ event at the National Railway Museum in ...
Just as we were getting used to the yearly cycle of Skylanders announcements, previews and releases Disney Infinity comes along and muddies the waters. It will be interesting to see how this year pans out for both products, and whether ...
Tags: Skylanders, Toys
Many businesses know they ought to become more intellectual property (IP) literate, but they often don’t know where to start. Getting documentation regarding the utility of your product and registering your design rights is ...
Tags: IP Protection, Toys
Tatty Teddy has already taken to the toy aisles - now it's making its own. Brand owner Carte Blanche Group is opening its first retail store this June in The Marlands Shopping Centre, Southampton. The store will showcase Carte ...
Licensing firm The Copyrights Group is hiring. "This is an exciting opportunity to join a fast paced and growing licensing agency based in London," read the job ad for a Brand and Licensing Assistant. "This diverse role will involve ...
Tags: Toys
The new chemical requirements of the EU Toy Directive will come in to effect on July 20th, and UL Laboratories is helping manufacturers meet the standards. The updated Toy Directive will aim to protect children from harmful chemical ...
Iron Man 3 movie star Robert Downey Jr has praised the LEGO Iron Man toys on TV show Daybreak. The actor apparently said the toys were "really cute". He also joked that the way the LEGO Iron Man was sitting made him look "as drunk as a ...
Vivid is launching a torrent of Twitter-driven PR campaigns to support its new toy ranges. The company revealed its latest social media plans after reaching 3,700 followers on the social website, and following its latest Little Mix dolls ...
Tags: Twitter, webgame, Toys, Cut The Rope
1. Woolly and Tig toys to launch two months early 2. Official Woolly and Tig toys out July 2013 (later changed to May) 3. Consumers plea for EDF Energy toy advert Zingy 4. Harry Style boosts Scrabble brand 5. Romania is counterfeit ...
Tags: Toys